easyjet stakeholder mapping

mary mcnamara articles; location pin emoji black and white; how to calculate binomial distribution using calculator casio Map your stakeholders . It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. Opines that employees want to be paid the correct wage from easyjet for what they do and the hours they work. For example, you might mark up each stakeholder as being low impact, medium impact, or high impact. False. This is because a strong brand name ensures that the airline has got strong incentives to lure and keep their customer. This ensures the customers are satisfied with the nature of operations which are in progress. Pressure groups and government. When this industry began, the industry was monopolized by the state owned flag carriers (Cameron & Mike 2009). The Company operates through two segments: Airline business and Holidays business. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/, IvyPanda. Explains keith's rescue dogs' aims are to help the welfare of unwanted and abandoned dogs, re-home as many dogs as they can, and educate people on the correct care and treatment of dogs. employers can't terminate a worker for discriminatory reasons such as race, religion, age and the like. Engage with your stakeholders. A stakeholder map typically falls on a two-by-two grid. This enables the airline to be in a position of financing the projects that it may be having. Explains that regulation allowed start-up carriers to enter the market, which led to increased competition. 2. 2020. By introducing the 'no-nonsense' theory to the European market, after its deregulation in 1992, easyJet did prove power by increasing . If they don't cut flight costs then they may lose the demand to rival budget airlines. Low-cost airline is a passenger carrier, which offers travelling service at relatively affordable and competitive rates as compared to other airlines (full service or . This allows customers to book flights easier and increase Jet2s revenue. EasyJet Plc SWOT & PESTLE Analysis - SWOT & PESTLE.COM. It is worth noting that the cost of implementing these strategies will have an impact on the operations of this airline. Cummings, TG & Worley, CG 2008, Organization development & change, Cengage Learning, California. Currently, this company operates and boasts of carrying more passengers within Europe than the British Airways. It can be understood that . Owing to all these factors, in 2019, the company has seen a 2% increase in the number of returning customers as compared to 2018. business class is the most competitive among airlines and is seen most heavily marketed. Explains that ba is in a competitive lucrative position because of the high-high situation. The company has shown growth in the existing market whereby it has managed to outdo airlines such as the British Airways in terms of local numbers. It is important to keep in mind that the situation is dynamic and that both stakeholders and their interests might change over time, in terms of level of relevance to the project and the need to actively Also, the sustainable approach of the company in its day-to-day activities, which include offsetting carbon emissions, participating in development of green aircrafts, promoting modern fuel-efficient fleet family, helps the company to build a reputable brand image as well as acquire and retain customers. This report is shared in order to give you an idea of what the complete Competitor Analysis Report will cover after purchase. Customers - they would want cheap flights that are comfortable and safe. Focusing on improving the control and decision making across operations. Therefore the target customers were leisure and casual travelers with no service for business class travelers. 2 Value Stream Mapping Purpose Provide optimum value to the customer through a complete value creation process with minimum waste in: - Design (concept to customer) - Build (order to delivery) - Sustain (in-use through life cycle to service) 3 Why The future of easyJet 16 6. EasyJet the airline industry was founded in 1995 by Stelios Haji- Ioannou and from thence struggled to maintain their competitive position in the airline industry. It assists with the development of an effective stakeholder communication and engagement strategy and is a fundamental element of an organization's stakeholder management plan. Pembahasan stakeholders mapping perlu dipahami agar dapat memudahkan analis kebijakan dalam memperoleh gambaran aktor-aktor beserta kepentingannya yang perlu diakomodasi. First choice brand and increasing customer loyalty. I am a resourceful and highly motivated change management practitioner, passionate about helping organisations achieve desired outcomes through successful change implementation. Gives Your Project Basic Structure. In addition, there is need to ensure that all the stakeholders in the airline are involved in the process (Barnes 2008). 4. However, this being the case does not deny the fact that this industry is still a profitable industry (Kourdi 2009). The SWOT Analysis for EasyJet Plc is presented below in a matrix followed by detailed analysis: Strengths. A stakeholder is someone who has an interest in the success of the business. Quality is the ability which is characterized by being in a position of ensuring that one gets a certain specification without any problems. 4. This is done before a project is started. The way in which the organization secures, deploys and utilizes its resources will determine the extent to which it can successfully pursue specific performance objectives. A stakeholder is any individual or group who can affect or is affected by the actions decisions policies practices or goals of the organisation (Freeman 1984 25). Protecting and building brand awareness and consideration. This detailed SWOT analysis of easyJet aims to analyse the strengths and the weaknesses of easyJet. Strong operational efficiency leading to a low-cost model: To remain unmatched as a low-cost service provider, EasyJet has continuously invested in its networks core strengths, building a higher operational resilience along with providing the best customer experience. Furthermore, EasyJet owes a part of its success to its unparalleled network of operating in 1,051 routes in 2019 as compared to 979 in 2018, and covering 56 primary airports in 2019 as compared to 51 in 2018. Figure 22: Balance scorecard (a) for . Explains that suppliers would want easyjet's business to gain profit and popularity as this would mean that they would need to buy more of their products. Better Essays. easyJet will maintain its advantageous cost position through continued cost action. The company has been strengthening its brand value by offering affordability, easy and enjoyable travel to both its customer segments, leisure and business. ryanair estimates passenger traffic will triple by 2012, which is inconsistent with the 20% annual growth estimate. These include new competitors who are looming within the market. What we do. Explains that perfect competition is a very rare type of market and negates the impact any one buyer or seller could have on the market price. Recommends that all but essential public employees should be allowed to strike like their private-sector counterparts. This ration is an index of rate of return of risk takers. It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. Updated: Feb 28th, 2023. Furthermore, a larger fleet will ensure that the airline has got an increase in seat capacity thus this will translate into increased revenue for the airline. These options include the fact that since its launch in 1995, this airline has emerged to be among the leading low cost airlines in Europe (Mayer 2007; Jones 2005 ). the risk free rate is typical given the current economy and market risk premium. Ted's Bio; Fact Sheet; Hoja Informativa Del Ted Fund; Ted Fund Board 2021-22; 2021 Ted Fund Donors; Ted Fund Donors Over the Years. EasyJets ability to offer point to point travel means that it does not have to worry about onward connections for passengers and their baggage, further simplifying its operations. Due to the increased use of the internet, it is becoming more and more easier to book online. Barnes, D 2008, Operations Management: An International Perspective, illustrated edn, Cengage Learning EMEA, California. Plan stakeholder communications and reporting. Explains that airlines use a formula of combining their yield and inventory costs to determine ticket prices. It is important to note that the economy is gradually stabilizing in Europe which implies that the number of short distance is likely to increase. "EasyJet Company's Strategic Analysis and Marketing." Some of the key success factors which have made this airline to stand out and achieve its goal include strong management. Value Stream Mapping 1 Value Stream Mapping Definition Value Stream Mapping (VSM): - Special type of flow chart that uses symbols known as "the language of Lean" to depict and improve the flow of inventory and information. However, we may send you emails on our new reports and solutions. Opines that owners would want easyjet's demand to increase, as this would mean lots of plane tickets would be sold as they're in demand. Strong operational efficiency leading to a low-cost model. Heavy regulatory environment with three different European airlines regulators, 1. Opines that unions have an unfair advantage in lobbying politicians in all levels of government. Although this company undertook her first flight in 1995 and operated on two routes, ten years later the company has been able to operate on 212 routes across Europe. Explains ba's approach towards corporate social responsibility on social is that it has decided to enable up to 500 applicants in a year to realize their dreams through the london 2012 great britain program. Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange. A stakeholder is anyone who has a claim in some way to a company's products operations markets industry and outcomes (Ferrell Fraedrich Ferrell 31). this is unlike nonunion workers who are considered "at-will" employees. The company has been able to deliver the ongoing savings because of its strategic cost reduction programmes including cost reduction projects for all cost lines and fuel & FX hedging programmes, fleet programmes that include fleet up-gauging and modern aircraft fleet, and operational resilience programmes involving data initiatives, schedule refinement, standby aircraft and first wave efficiency. 92% of union workers have job-related health coverage versus 68% of non-union workers. Brand reputation, economy of scale and cost control are some the key success factors of BA. A. D. Chandler, Strategy and Structure (Cambridge, Mass. Step 2) Assess how those stakeholders could be impacted or have an effect on the organization. Transfer of ownership from UK AOC to EU AOC due to uncertainties of Brexit, 1. Take appropriate action. Explains that valuation 2 assumes an increase in passenger traffic, bringing the load factor close to 90%, with a 5% decrease in cost per passenger. the price elasticity of demand depends on the number of competitors that are in that route. One of the most important aspects which have made this airline to stand out is the route system. The mission statement of the company is supported by a strong focus on these three objectives and encourages stakeholders to have future-oriented visions (Bessant & Tidd 2011). this method of estimating costs is simplistic, but reasonable given the uncertainty in this industry. Figure 1: EasyJet stakeholder map. Cuts down my effort to surf through heaps of redundant data.-Alexandra MookiMajor in Business Administration, Carnegie Mellon University, This website has an amazing support team. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Posted by July 3, 2022 keto crab rangoon with mozzarella cheese on who are the stakeholders of easyjet July 3, 2022 keto crab rangoon with mozzarella cheese on who are the stakeholders of easyjet Explains that the hicksian model is a model of labour economics used to explain or help understand clearly with more insight to the bargaining process. There are several business strategies which this company has been employing in order to achieve its objectives. About stakeholder mapping in Smaply and a step by step introduction. Building your map. Note: the Y axis intercepts at the mid-point of the X axis. Opines that local and national communities would prefer businesses that were noisy or caused a lot of pollution. Profit before tax - underlying ( million) 123.1 191.3 (35.7)%. I have used them in a lot of my personal research work.-Mudassir KhanAccounting and Business, Melbourne Polytechnic, Here the research is to-the-point, no beating round the bush. EasyGroup Holdings Ltd, the investment vehicle of the airline's founder, Greek-Cypriot businessman . Many passengers have credited the management of this airline for such an ingenious venture and success in the past (Barnes 2008). Improving scheduling processes to drive crew productivity, also benefitting from the seasonality of our network. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. There are so many benefits you get from the proper implementation of stakeholder analysis. As the holidays business grows in scale, easyJet plans to make targeted investments to strengthen the business. The strategy has four strategic priorities that will build on easyJet's structural advantages in the European aviation market, helping easyJet move closer towards its destination of being Europe's most loved airline, winning for customers, shareholders and . Through these strategies, the airline will be in a position of establishing the right framework of bringing positive results at the end of the plan. The classic airline model consists of First Class, Business Class and Economy, and the demographics that make up the classes have both similarities and differences to the other classes. Lastly, the paperless operations which have been embraced by this company have ensured that the travellers have an easy time when it comes of preparation for travel as well as when it comes to the management of any eventualities which might arise (Ballesteros 2007). As of September 2019 EasyJet, operated over 1000 routes, has a fleet of more than 331 Airbus aircrafts, 96 million customers across 34 countries and 159 airports. -, Delta, Other Air Lines Sue Dutch Government Over Proposal to Cut Flights to Schiphol, Airlines file suit against shrinkage of Amsterdam airport, Delta, Others Sue Dutch Government Over Amsterdam Schiphol Airport Flight Cap, CHINA EASTERN AIRLINES CORPORATION LIMITED. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. 3.2. 1. * By clicking on "Buy Now" you agree to accept our ", On purchase the EasyJet Plc SWOT & PESTLE Analysis PDF report will reach you. The intensifying rivalry among the established companies Thus the key aspect that has made this airline stand out is the brand name that it has managed to uphold. IvyPanda. The airline industry is an industry which is growing to greater levels. Explains that as the organisation increases its profit margin employees also feel that their compensation levels have to be increased. easyJet is one of the largest airlines in the world, with 308 aircraft, operating 927 routes across 34 . Essentially most passengers have discovered EasyJet airlines through its reputation for low fares (Jones 2005 ). 1. A stakeholder analysis, in simple terms, is the process of identifying potential stakeholders and separating them into different categories and groups per their level of interest, participation, and Influence in the said project. When performing actions that will influence many, humans are capable of seeing and planning the influence of their actions on all relevant parties in a way that they maximize the success of an action and minimize the harm of it on others. Explains the discount rate used to determine the npv of future profits is 10.5%. These options should include various aspects such as the introduction of other services and products as well as seeking partnerships which would buoy the airline in times of crisis. Explains how easyjet's employees can affect the business in many ways. The people in charge have to get support from key people and across the organization via Stakeholder Management and Analysis. The project will be based on the various packages essential for making the next-generation, sustainable aircrafts suitable for usage in commercial sector by identifying and solving the technical glitches or challenges and requirements of the green aircrafts. an unfavorable eu ruling in february 2004 put pressure on the stock price and raised uncertainty among investors. union members also benefit from collective power to go on strike. September 26, 2020. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. Digital Marketing and Social Media Strategy Analysis Report. We will write a custom essay specifically for you. in 2004, the ordinance allowed a wage increase of 33%. Opines that customers want cheap flights that are comfortable and safe. Opines that trade unions would want easyjet to keep within their employees' rights by paying them their correct wage and treating them with respect. Reach thousands of academicians and corporates across the globe. 123Helpme.com. Seite auswhlen. The Annual General Meeting will be held on Wednesday, 23 December 2020. Explains how the power/interest matrix can be applied to analyze the stake holders in british airways. Analyzes how the valuation model utilizes an increase in passengers in line with the stated capacity and assumes the fares are constant. They have the interests in the activities of an organization and can be divided into internal and external stakeholders.In addition there are different levels of stakeholders: primary and secondary.The level of stakeholders depends on the political economic and social environment. These services are on a low cost basis. Furthermore, I am a Certified Scrum Product Owner (CSPO). English Franais Deutsch Italiano Franais (Suisse) Deutsch (Schweiz) Castellano Nederlands Portugues Catal esky Dansk E Magyarul Polski Trke 3. Explains that the airline industry is influenced by the elasticity of demand, externalities, wage inequality, monetary policies, and fiscal policies. Explains that the employer association wants to help between the negotiations between keith's rescue dogs and the trade union. This has further been characterized by the capable workforce who delivers quality services to the passengers. That is in the event that the political and legal environment does not sustain the plans. Additional ESG information - Financial Year 2021, Directors' interests and substantial interests. Increasing automation driving self-service capabilities for customers. For instance there may be similarities between business class travellers on a particular flight, but they will not all be travelling for the same reason. Opines heathrow airport should be a world-class hub and influence government policy and airport owners in continued support. Copyright 2023. 4 min. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. However, with the gradual privatization and deregulation of the airline industry, there was a marked increase in the stakeholders in this industry (Barnes 2008). The increase in Air Passenger Duty Tax and landing charge increases also affect the company and so therefore affect customers. EasyJet has been able to build a successful low-cost model because of the 15% reduction in emissions and fuel consumption from new generation aircrafts and the significant increase in cost savings from 107 million pounds in 2018 to 139 million pounds in 2019. Currently, the airline industry faces certain threats. Need a custom Essay sample written from scratch by It also involves picking and deciding the best communication techniques throughout the groups and how to involve them to their optimum level. The detailed complete set of references are available on request in the 'Complete report' on purchase. The Summary report contains the SWOT & PESTLE table contents only. Impact of consumer uncertainty on Brexit, 1. For instance, in . The first challenge, when seeking to manage your stakeholders better, is to identify them. This implies that it is important to consider the fact that strategy is crucial when it comes to this industry. In addition, this company operates on 100 airports all over Europe and carried 51.9 million passengers in 2008. Explains that there is no clear classification of the airline industry because it serves a broad purpose. "EasyJet Company's Strategic Analysis and Marketing." EasyJet's strategies & evaluation 12 4.1 EasyJet's Stakeholder Analysis 12 4.2 EasyJet's Stakeholder Mapping 12 4.3 The Generic Strategies Matrix 13 4.4 Evaluation of Strategies 14 4.4.1 Suitability 14 4.4.2 Acceptability 15 4.4.3 Feasibility 15 4.4.4 Sustainable Competitive Advantage 15 5. Explains that oligopoly is when select firms dominate a select market, and the action of one producer affects the influences of other producers. Stakeholder analysis is the systematic identification, evaluation, and prioritization of everyone who can influence, or has an interest in, a project, program or business. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. I wrote an article with 20 Stakeholder Analysis techniques. EasyJet airlines cuts costs through value pricing. 2020/21 Voluntary National Review (VNR) countries and another for all stakeholders.1 The report offers analysis, reflection, and recommendations across a range of themes, clustered around these key findings: (1) Partnerships with stakeholders are vital to SDG implementation in the context of the COVID-19 pandemic; stakeholders are making important and diverse . Delayed London Stock Exchange EasyJet Plc SWOT and PESTLE analysis has been conducted by Anindya Anindita and reviewed by senior analysts from Barakaat Consulting. Explains ba's workplace strategy integrates corporate responsibility principles throughout the organization. The second table gives highlights on the financial status of the company in the year 2012 and the anticipated financial aspects in the year 2013. Currently, the firm is making intensive investments in a fuel-efficient and environment friendly new-gen aircraft that would lower its operating costs as well as carbon emissions. There are several strategic options which are available for this airline. 2. Furthermore creativity and innovation are crucial when it comes to maintaining an edge over the other companies. Copyright 2023 - IvyPanda is operated by, Continuing to use IvyPanda you agree to our, EasyJet Companys Strategic Analysis and Marketing. And lastly, flexibility, this refers to the ability to change operations (Jones 2005 ). Competition: Regulation permitted the entrance of start-up carriers, which, when combined with the excess capacity and the potential for high returns, has led to increased competition. This paper seeks to evaluate the strategies which will ensure that this company consolidates its position in the airline industry (Anderson 2011). It is also listed in the London Stock Exchange. employers or management may lose a large sum of profit because of the inoperative production. Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. The airline industry impersonates a vital role in globalization and contributes to the growth of national economies. Many stakeholder mapping models use charts to . This report is shared in order to give you an idea of what the complete Value Chain Analysis Report will cover after purchase. 26 September. 2. analyze stakeholders by impact and influence. Being low cost, driving efficiency and investing only where it matters most to our customers and our people. Flexibility can comprise four aspects. I have a background as a Developer and Technical Architect. Thus, EasyJet needs to know how much it costs the competitors to serve, and how much capacity the competitor has for every route in the plan. Modul ke-3 ini akan dilengkapi dengan materi teknik stakeholders mapping seperti The Participation Planning Matrix, Bases of Power and Directions of Interest Diagrams . Home; About Us; Get Involved; Contact Us; who are the stakeholders of easyjet easyjet stakeholder mappingchicago religious demographics. Click on the link below to read more.--> We have a clear focus on building strong relationships with customers to create more sustainable, long-term revenues leveraging quality, innovation and digital. Explains that union members benefit from collective bargaining power to negotiate with employers on their behalf. We have a clear focus on building strong relationships with customers to create more sustainable, long-term revenues leveraging quality, innovation and digital. Stakeholder analysis should assist in this prioritization by assessing the significance of the project to each stakeholder group from their perspective, and vice versa. 4. Analyzes how qantas promotes tourism by broadcasting the same television and print advertisement to both international and domestic customers with iconic images of australia. IvyPanda. In essence, focus remains on pricing strategy and the expansion of its route network across Europe and even other parts of the globe. The company has a presence in over 30 countries through its affiliate airlines like EasyJet UK, EasyJet Switzerland, and EasyJet Europe. Opines that a large investment is needed to strengthen and expand the market share. In this case, there is no cut throat competition among the supplier of these airplanes. Explains that jet2's website focuses on the general airline market, but this is worldwide, and therefore had limited relevant information, as it operates within european routes only. [online] Available at: https://www.swotandpestle.com/easyjet/ [Accessed 04 Mar, 2023]. Furthermore, experts are predicting excellent growth opportunities for the low cost airline in the near future. In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). Modern aircraft fleet with unparalleled network: EasyJet has established itself as one of the most prominent players in the industry with its exceptional services. easyJet holidays will continually optimise yields on packages sold, whilst developing the cities proposition allowing easyJet holidays to reduce the cyclical disparity of a traditional tour operator. Cites enberg, d (2005, sept. 15). Zoom in and focus: You could use the tool to evaluate your competitors from your customer's perspective. Explains jet2's emphasis on low costs, safety and reliability to ensure a satisfied customer base and increase its potential revenue. Explains that the longer the strike, the more costly it is for both parties. Just by looking at Easy Jet, you can see that competition has an affect and for them to keep their customer base they have to cut costs so demand for the service will still be there. Schneiders Food Company and Tyson Foods Inc. EasyJet Company: Strategic Management and Business Policy, Operations and Process Management of EasyJet, An Investment Analysis of EasyJet on Behalf of a Pension Fund, Starbucks vs. Costa Coffee and Caribou Coffee, Etihad Airways' Business Environment and Strategy, Solar Panels Station in Jenin: Feasibility Study, Alibaba Company's External and Internal Analysis, CARVE Electronics Company's Dilemma Identification. These include the emerging technological trends in the market. Explains that suppliers don't have suppliers, but do receive donations and want keith's rescue dogs to use these donations to their advantage and to help the dogs in their care to receive a better life. Opines that trade unions would want the charity to treat their volunteers with the same amount of respect as theyd treat them as permanent employees.

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