black hair industry statistics 2020 uk
50 Mind-Blowing Beauty Industry Statistics (2021) - Faveable Black women perceive a social stigma against textured hair, substantiated by white womens devaluation of natural hairstyles. 16% of nail and beauty business managers are male. 15. However, American hairdressers knew how to use and promote the line. 23. Here's some PR risk management tips to help keep you on the right side of your clients. The industry has been nurtured and incubated by Black women from the ground up, said Margot Rodway-Brown, who owns the Natural Hair and Loc Bar, one of several salons that provide specialized services for natural Afro hair in Londons Brixton neighborhood, home to one of Britains largest Black communities. Currently wholesale is also an issue because some wholesalers are scared to purchase products that are too specific and niche, so brands dedicated to people of color feel overlooked. Low-income households make up 43.3% of the market for black hair and beauty products. Black American women who prefer natural hair products are the typical hair care market consumers. Selling products on Instagram? Return to normality sees online sales dip Figure 18: UK retail value sales of women's haircare products, by retail channel, 2020 and 2021; On-trend brands help retailers remain relevant; Value perceptions boost . With Britain now grappling with how to confront racial inequality, the styling of Black hair has assumed growing political and cultural resonance, including books, documentaries and advocacy campaigns on the subject. Sign up to the newsletter and get exclusive hair care tips and tricks. Natural hair consumers have become ingredient savvy and avoid picking products with sulfates, parabens, mineral oil, and alcohol, thus boosting the demand for natural hair care products. Brushing back the coils of her twist-out, Ms. Tomlinson said it had taken too long for broader society to recognize Afro hair as beautiful and worthy of care. Women & Luxury Multicultural Hair Projects - Demographics There were more than46,000 hair and beauty businessesoperating in the UK in 2021, a 3% rise on the previous year. How To Naturally Grow Thicker Hair 60 Beauty Experts Share Their Tips, 95+ Natural Hair Statistics & Facts in 2023, 75+ Curly Hair Statistics & Facts in 2023. IBISWorld's statistic shows that as of 2023 the market size of the Hair Salons industry is $49.7bn an increase of -3.77% from 2022. Hair Facts: 54 Hair Salon Industry Statistics for 2022 For him its almost heretical to do that and I think this way of thinking has seeped into the newer generations. What's the state of the black hair care market in 2020? Salon Industry Long Underserved Black Clients. 100 Event Statistics (2022 Edition) - Skift Meetings There was amassive growth of 54%in the number of hairdressing, barbering and beauty businesses across the country over the five years up to 2020. For years, Mr. Swarry, 48, known as Barber B, has built a reputation in an industry tailored to white customers for teaching trainees of all races to cut Black hair. When you see the pictures or the appearance, you can see that no ones done my hair, she said. The market research report includes: Historical data and analysis for the key drivers of this industry. BEAUTY, PORTRAITS, Site by : Manon Louart / Fanny Kara Mohamed / EVB Studio, Few saw it coming and some beauty industry giants are still reeling from their market share loss: the boom of the natural hair movement has disrupted what was once a well-oiled machine in hair relaxing. Hair extensions have remained extremely popular among many high-profile black women, such as Janet Jackson, Black hair is very diverse, and there are no limits to the type of texture, People that have fine, thin hair have always searched for a way to naturally grow, In 2021, its increasingly common to see black men and women sporting natural hairstyles. 81% of black people say that hair and beauty products advertised through black media channels are more relevant to their needs. She earned her certification early on, but was trained only on European hair. Black British women have high standards when it comes to hair care since they know a lot about products, hair extension networks and are really influenced by America and the Commonwealth Caribbean. Black consumers make up the bulk of spending. 42. You know the Afro Hair and Beauty Salon in London and the Natural Hair Academy (NHA) in Paris very well. A little social media-savvy backed up by Instagram sellers' insurance can help your business go a long way. The black woman is very demanding in terms of product quality: either she finds store bought products that correspond to her standards or she makes her own, hence the proliferation of DIY beauty and use of kitchen cabinet ingredients. Each brand has its own way of selling their products successfully! The average hourly salary for hairdressers in the UK is 8.57, according topayscale(13k - 24k annually, depending on experience). SOURCES: Grand View Research, afrolovely, ESSENCE, statistica, Treasured Locks, CNBC, MarketResearch.Biz, AskWonder, perception.org. If were now sharing the skill set and the insight that gives us a competitive advantage, what does that then do to our market share?, For Marvina Newton, 36, the standardization of textured hair training could be positive if it empowers Black-owned salons. What are the brands that stand out today and how do they communicate their unique selling points? This is potentially the new frontier in black hair care, as filling this market void can make for a very lucrative endeavor. Gel manicures and eyelash extensions are two of the top beauty treatments requested by consumers - for example, there was a795% increaseon searches for Russian Lashes in 2019. For further analysis, we broke down the . Key Hair Weave Industry Statistics. The natural hair movement died out as black people entered corporate workspaces in the 1980s. 12. Beauty Industry: Cosmetic Market Share, Trends, and Statistics - Terakeet But what's clear is that the sector was experiencing a boom period in the years prior to the crisis. With 24 product launches, Carols Daughter released the largest number of ethnic hair products from 2014 to 2016. Yet it remains an open question whether Black women will generally want to be attended to by stylists whose hair textures differ from their own. Pierre points out that Richelieu Dennis, founder of Shea Moisture and one of her inspirations, opened a $100m fund for black female entrepreneurs last year, providing an opportunity for way more black ownership and manufacture outside Asia. But inside the industry there is growing recognition that change is coming and is long overdue. Black consumers in the US spend disproportionately on styling products. Sales of shampoos and conditioners are the biggest contributors. Then they acquired Soft Sheen Carson who carried the brand Dark and Lovely in the early 2000s and Carols Daughter in 2014. White women in the natural hair community are 3 times more likely to be neutral than white women towards black hair. Industry revenues are expected to recover to this pre-COVID high by 2022. Will the hair relaxers of tomorrow no longer be chemical? One out of five black women feels the need to straighten their hair for work. The UK hairdressing industry is in the midst of a drive to step up its inclusivity, with brands and salons alike seeking to improve their offering for consumers across all hair textures. However, in 2021, black-owned hair care brands are becoming increasingly common. $24.17 billion. The black hair industry is worth an estimated 88 million, with black women spending six times more on hair care than their white counterparts. Can you give me an example of a difficult brand launch that failed in the French market? Globally, the industry is strong and only getting stronger. 43% of black women say they use 5+ hair products. Tue 25 Feb 2020 04.32 EST Last modified on Tue 25 Feb 2020 04 . She attributed changing attitudes around hair to the Black Lives Matter movement and the rising trendiness of Black culture in Britain. Design Essential is on the same wavelength as ORS and Cantu and has a strong distribution network. Black hair care products make up the largest single group of this market. White women rate black hair as less beautiful, less sexy/attractive, and less professional than straight hair. The global hair extension industry is expected to reach a market value of $10 billion by 2023. In global comparison, most revenue is . Black women are more likely to report spending more money on products for their hair than white women. 11. The number of hair salons in 2019 was 16,559, a 21% increase over five years (NHBF). Styling products for natural hair went over 1.4B in the year 2020. I think that the brands that dont make this jump, will miss a window of opportunity and run the risk of becoming irrelevant in 10 years or will simply be relegated as regional players outside of Europe. In-depth industry statistics and market share insights of the United Kingdom Hair Care Market sector for 2020, 2021, and 2022. Key Black Hair Industry Statistics & Facts in 2023 - AfroLovely We rounded up surprising facts about natural hair and how women feel and [receive textured hair. It is estimated that 10 000 new products are introduced to the market annually. 41. Experts project that styling product spending among black consumers will decline from 2021 to 2025. Market Research reports that in the US alone, the hair care business is over $83 billion, with women being the primary consumers of products in the hair care industry. The personal care market will dominate as usual since it is projected to reach $268bn by 2025. Hair Salon growth in the US Market in 2022 rose 16.9%. However, both events have blind spots as they havent fully understood that the future of beauty resides in lifestyle and B2B and B2C experiences, which is something that Essence Festival does really well. The hair weave industry is a multi-billion pound market that is forecast to grow significantly. Her hair symbolizes an identity, a culture, a fight Sometimes you want to tell them to take a chill pill, but its France the land of passion and intensity. 31. Sometimes brands want to sell to stores directly, but a distributor is able to sell to 3000 stores, whereas a brand only to 200, so theres nothing to gain from direct selling and going against the distributor. Beauty industry trends for 2020 report that the industry has over a million employees. What are the specificities of the French, British and American consumer? 20% of natural hair product consumers express difficulty finding various products suited to their hair care needs. The Canadian personal care and beauty industry amounts to $10.99 billion in revenue in 2022. In contrast to the hair and barbershop industry, nail businesses have a healthy influx of entry-level employees. Industry revenues are expected to recover to this pre-COVID high by 2022. In France, were still very far off from this reality in hairdressing. Agns Cazin is a voluble, energetic, exuberant but extremely quick-witted woman who has built her expertise in the matter thanks to her numerous experiences in the black cosmetics sector. Hacks & Inspiration from Hair Experts at Unilever. Keep reading to learn more about the power of black dollars. They like taking risks and they encourage women to show off their style! You know the Afro Hair and Beauty Salon in London and the Natural Hair Academy (NHA) in Paris very well. I recurrently hear people saying that there are more choices in one country over the next, but thats not really true. (Franchise Help) Most of those employees consist of cosmetologists, barbers, and hairdressers, with more than 650,000 employees altogether back in 2014and growing. 38. Need some help with your hair? 70+ Key Black Hair Industry Statistics & Facts in 2022 Salon capacity fell to 70% of its pre-pandemic level due to social distancing and enforced closures. 59% of Black British women shop at independent retailers for hair products, compared to 18% of African American Women, 30% of Black European Women, and 37% in . 31 Beauty Industry Statistics for a Fabulous 2022 - DisturbMeNot! Janine is a blogger/editor that edits and creates content for Afro Lovely. Millennial naturalistas have more positive attitudes toward textured hair than all other women. U.K. 20 Hair Extension Industry Statistics and Trends L'Oral remains the top player in the beauty industry, with nearly $11 billion more in sales than second-place Unilever. Black women experience high levels of anxiety over their natural hair. 76 Construction Industry Statistics You Must See: 2023 Market Share They didnt understand that there wasnt a strong network of Afro hair stylists across France. On average, back women spend more time tending their hair than white women. Households of low-income families make up 43.3% of the natural hair market spending. African American and Hispanic shoppers drive the majority of US personal care sales, which includes black hair care sales. How are current brands keeping up with this movement that is here to stay and what are the next evolving trends in the years to come? Coronavirus and African creatives industries: Wher. 24% of black consumers exclusively buy hair products online, which represents a 9% increase from 2016. Currently, the market is about $1.5-2.0 billion/year in the United States. Among the many sub-sectors within this industry, color cosmetics took a hit in 2020, dropping by nearly . Then theres the Asian corner shop that lacks merchandising, customer service, nice in-store layouts and sometimes the products themselves can be expired. Finally, theres a lack of hair care education in France: too many hair salons here dont know how to cater to kinky or natural African hair or how to cut it. We use cookies to guarantee you the best experience on our site. Sundial Brands, including the Madam CJ Walker styling and treatment line, launched the second-highest number of ethnic hair products from 2014 to 2016, with 20 total launches. The industry has responded positively to the crisis, with brands switching their manufacturing to produce hand sanitizers and cleaning agents and offering free . The more we educate the youth on how to take care and love their hair, the less therell be a need for relaxers. As far as product offering goes, there is still a gap in the market for products that aid in the maintenance of hair locs. 50% of black consumers say that their hair is central to their identity. In five years, hair relaxer sales declined 25% from an all-time high of $750M. Even as many stylists see the new industry standards as significant, others worry that the change could take customers from existing Black-owned salons. Concretely the way it works is that brands sell their products to distributors and then the latter act as purchasing centers and choose what they want from the brands lines. Human hair lace-frontal wigs, bundles, frontals, and closures are available in three textures: straight, wavy, or curly. Hair Salons in the US - Industry Data, Trends, Stats | IBISWorld The global hair wigs and extensions market is expected to surpass USD 19.12 billion by 2028, growing at a CAGR of 16.06% from 2022-2028. Hair and Beauty Industry Statistics for the UK & Worldwide | Gee Hair The market is performing well overall because there is still a big demand, however its not doing as well as a couple years back when there was a real frenzy from consumers who were purchasing the latest products at the height of the natural hair movement. And of course, much more. The Afro Hair and Beauty Salon started out as a trade show that professionals from all over Europe attended. Advanced economies experience somewhat sluggish growth in 2019. Cantu understands that their consumers are not necessarily in the mood for parties, rather they focus on families putting education in their core message. Uju Marshall, the Nigerian fashion model to know. 34. 81% of black women say they prefer low-maintenance beauty and hair routines. All About Wavy Perm for Long Hair and 10 Styles to Try this Season, 33 Flattering Haircuts and Hairstyles for Round Faces, 13 Boho Box Braids and Twist Styles to Give You Wanderlust Vibes, 20 Side Part Hairstyles for Every Hair Length, 20 Shades of Brown Hair and How to Pick the Best for Your Skin Tone, Is Rice Water Good for Hair Growth? What I mean is that cream relaxers that currently exist as a white lotion that reeks of sulfate wont exist anymore. Black women part of the natural hair community are more likely to show a preference for black textured hair. Approximately 65% of services fell into this category. 19% of black consumers say they have trouble finding hair products that can suit their needs and hairstyling desires. The future of the afro hair industry - what's next? - Cosmopolitan 1 in Britains singles chart, opened a salon in the Brixton area of South London after being given a botched hairstyle. The black-owned Fenty Beauty brand, which was founded by Rihanna, made $72M in one month. 8. Hair Salons in the US - Market Size | IBISWorld Australia's flower market size is valued at $864 million. Find interesting in-depth UK business insurance statistics and facts right here. 49. Black dollars make up 85.7% of the ethnic hair & beauty market. Few commercial settings are more personal and intimate than a hair salon. 'Why Digital, Black-owned Hair Services Are Booming - Women's Health Its market share in Western Europe was estimated at 20% in 2019. How the beauty industry can survive coronavirus | McKinsey Ashley Turner @Ashley_MTurner. The societal need for the shift is evident, but a new independent report published this week . This is the new chapter of the black hair industry - Stylist 14 Hair Stylist Industry Statistics, Trends & Analysis This is sure to be reflected by customer demand for similar styles of treatment in salons. 13. To establish the current state of play, were taking a look at the latest hair and beauty industry statistics for the UK, as well as those for the last few years. Hair Care Industry Statistics 2021 - 2022 | Gee Hair The US hair care sector is worth more than $83B, making it the largest hair care market in the world. The revenue of the fragrance segment per individual was $29.22 in 2021. 2. The Business of Black Beauty - Essence An assessment of the competitive landscape and market shares for major companies. 16. LOral s Mizani is a good example. From 2013 to 2016, black spending on hair perms and relaxers declined by 30.8%, and hair relaxers became the smallest segment of the black hair care market in 2020. 59% of black women aged 1824 say they use deep conditioning treatments, compared to 37% of black women of all age groups. Most natural hair care products contain antioxidants containing Vitamin E, which nourish the scalp and promote hair growth. Hispanic and Black women are the major investors of US personal care sales, including natural hair products and accessories. According to the most recent data, the top five ethnic hair care products in the US are Organic Root Stimulator, SoftSheen-Carson Dark & Lovely Health, Africas Best, Lusters Pink Smooth Touch, and African Pride Olive Miracle. $35.64 billion. Asia and Oceania held a combined 39% of the total cosmetic market back in 2018. Other beauty treatments increasing in demand include: Dermaplaning, which has been steadily growing in popularity (up 621% in 2019 compared to 2018). 5. Something's not quite right. The market is expected to grow annually by 0.90% (CAGR 2023-2027). At some point, theres a limit to what shea butter can do unless we want weaves to look like those in the 80s. The only ethnic group that outspent black consumers on personal care products in 2020 were Latin American consumers, spending 2.6% more than the national average. Even if most women today have embraced their natural hair, the natural hair care sector value does not equate hair relaxers market value. 3. In addition to its high-quality wigs, the company offers custom wig services and private wig . Face treatments post-lockdown, possibly due to mask-wearing induced skin problems. Is it true that France, while it stands as the biggest market, is hard to penetrate? (Research and Markets) The growth rate of the global web-to-print market is 6.2%, with an estimated value of $1500 million by 2027. For product launches, Afro Hair and Beauty is more interesting because it has a strong network of distributors onsite, which isnt the case for NHA. Revenue in the Hair Care segment amounts to US$1.91bn in 2023. This DIY self-care movement that took hold across the U.S. in the beauty and personal care industry resulted in an impressive 16% dollar growth across all channels in 2020. . 1 in 5 black women feels social pressure to straighten their hair for work twice as many as white women. If relaxers do come back in vogue, it wont be for the same reasons : it wont be to normalise your hair style or to find work or because kinky hair is considered ugly. In 2020, the beauty and cosmetics market fell by 8% as a result of COVID-19. Ethnic hair and beauty brands market their products toward black consumers. Brian Swarry, the studios owner, offers extra instruction via Facetime while a junior hairdresser watches and listens. There are 21.8M posts tagged under natural hair on Instagram. 21. 9. Low-income black consumers also make up 39.1% of hair and beauty spending, which is higher than middle- and high-income spending in this category. However, a 2021reportby the National Hair & Beauty Federation (NHBF) identified the industry as one of the hardest hit by the UKs pandemic lockdowns, with turnover falling by an average of 45% in 2020 compared to 2019. The black population in Canada is 5 times larger than the Korean population, but Korean-owned hair care brands dominate the Canadian black hair product market. . 87% of black women prioritize clean and safe products. Plastic Surgery Statistics - American Society Of Plastic Surgeons 28. She knows what ingredients work for her and those that dont, so as a response hair brands that catered to black and mixed race women had to increase their quality. It depends on the country, but overall brands like Shea Moisture, Cantu, AS I AM, Activilong, Design essential and ORS are coming out on top. This statistic represents the annual sales value of hair care products among African-American consumers in the United States in 2017, by type. Heres what our research revealed: Its a well-known fact that black consumers punch well above their weight class when it comes to personal care spending. The French African woman is very educated, cultivated and engaged. 46. Twenty years ago, when there were only a couple of hair relaxing brands in the world, it was easier to generate billions of dollars per year. 24. Having a familiarity with Afro-textured hair would be an improvement.. The French West Indies are already market leaders for locs and natural hairstyles, but theres currently no beauty conglomerate that is seriously looking into this segment. They didnt understand that there wasnt a strong network of Afro hair stylists across France. More than half of black women have been unsuccessful in finding hair products suitable for their hair. The NHAs business model is very attractive though because organisers understand the appeal of giving away hair care kit boxes, having POS advertising and promotions, merchandising, and a live concert, overall creating a fun environment that engages young people throughout the event. COVID Recovery; Improvements to education and training ; . Veelocks is a UK-based, black-owned wig brand. relax your hair anymore? It was so easy for them before. One client asked me Why dont you relax your hair anymore? It was so easy for them before. All figures quoted are the most up-to-date available at the time of publishing. Theyre able to relate to the natural hair women as well as the relaxed hair one, the one that wants to dye her hair red or the one that wants to keep it curly. The weave industry will see a CAGR of nearly 15% from 2021 to 2026, growing from $6.6B to $13.3B. Honestly, no one wants to go back to that look we have to be realistic. These same brands cant decide to suddenly stop selling at Chteau Rouge or Chteau deau because it will be a huge loss to their distribution. To learn, she has turned to tutorials by Black hair experts on Instagram. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); 70+ Key Hair Weave Industry Statistics & Facts, 100+ Hair Extensions Industry Statistics & Facts in 2023. In 2020, the global black hair care market rose to $2.5B. The global natural hair care product market was valued at USD 8.74 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 4.7% from 2020 to 2027. All the hair comes in a natural black shade that can be bleached and dyed . Hair Care - United Kingdom | Statista Market Forecast