race car sponsorship proposal

Some features will have numerous benefits. But with good content and a consistent posting strategy, you can grow your following and increase your reach. Yes, the sponsor may recommend a few of their own ideas or recommend you nix certain belongings or activations. Make a list of every racing expense you incurred over the past season and tally the entries. If you regularly finish well in races, contingency sponsorship may go a long way to offsetting your costs but the vast majority of your budget will be coming from your own pocket. What assets of your property could potentially provide a good match for your sponsor's objectives? Mindset Performance Coach Craig Muirhead looks at the advantages of flow-state thinking for drivers and riders. Sponsorship is much more than whether or not your car is a good platform to showcase their parts. Include a quick reference of what that audience corresponds to in your proposal to be transparent with sponsors on how you got the information. Will you sponsor my race car? 02. Keep your eyes peeled as you go about your day-to-day life too, you never know what businesses you might come across that could be potential racing sponsors. Harvick has spent 23 seasons in the NASCAR Cup Series. You still need to be able to eloquently put your case across in writing. It is in that follow-up meeting, also known as a discovery session, that you and the sponsor will be discussing your sponsor's needs and how a sponsorship of your event could help meet them. There are plenty of people (often very young) who show up with that intent. Building relationships is an often-overlooked part of the sponsorship process because so many drivers are eager to move things along too quickly. You are welcome to submit a sponsorship proposal for review to the following address: Summit Racing Equipment Attn. It's now time to decide whom to approach and how to get them interested in sponsoring your race. You have to sponsor me because my car always gets 100 likes on social media. 20+ FREE Racing Sponsorship Proposal Samples in PDF, Download 26 BEST Baseball Scoresheet Templates [PDF, EXCEL, WORD], Professional Apology Email to Customer Templates, Tips for Writing a Memorable Farewell Email with FREE Templates, Writing a Kind Job Rejection Letter [FREE Samples in Word & PDF], How to Write an Open House Invitation Email (with Samples), 16+ Official Statement of Account Templates [in Excel & Word], Writing a Formal Letter to Request Raise in Salary (FREE Templates), Local Racing Tournament Sponsorship Proposal Sample, Individuals Racing Sponsorship Proposal Sample, Racing Sponsorship Proposal Request Sample, Electrifying Racing Sponsorship Proposal Sample PDF, Special Racing Sponsorship Proposal in PDF, Motor Sport Sponsorship Proposal PDF Sample, Simple Racing Sponsorship Proposal Sample, Off Road Racing Sponsorship Proposal Document, How to Write an Effective Racing Sponsorship Proposal? Racing Sponsorship Proposal Template Download this Racing Sponsorship Proposal Template Design in Word, Google Docs, Apple Pages Format. Sponsorship is much more than whether or not your car is a good platform to showcase their parts. That said, it is not always clear how sponsors will evaluate a sponsorship's ROI and it is not uncommon for the same sponsorship assets (=bits you can offer to sponsors, like branding rights, direct selling opportunities etc) to be valued differently by different sponsors. advertising would be on a very exclusive race-car, seen at Western Springs, Huntly Speedway, Stratford Speedway and other New Zealand Speedway tracks, car shows, promotional events and community appearances. Description: Thank you for your interest in sponsorship from Summit Racing Equipment. NHRA/National Dragster. The prototype race car is to be evaluated for its potential . Pravega is the Sanskrit word for High Speed. This will re-iterate facts about the event benefits, and features. Don't feel like you need to include a shiny proposal document in the first instance. 0000001109 00000 n We are currently pursing sponsorship for the upcoming race season, and we can create a package to suit your. If you have any comments or suggestions for improving our race sponsorship guide, we'd love to hear them. Instead, provide a general overview, such as "Parts alone last year cost $X.". AB-InBev, the parent company reported 54.3 billion in profit during 2012. Sponsorship can come in a number of flavors, depending on the form of contributions the sponsor makes to the race. As a racing driver you are focused, talented and ambitious in something you love to do . 3. Be sure to include a call-to-action so the decision-maker knows what you want them to do next. In your racing sponsorship proposal sample, you can also suggest and communicate suitable marketing tactics and strategies to the potential sponsor. The best way to learn about racing sponsorship is to read as much as you can about the subject. However you decide to build relationships with decision-makers, the goal is to warm them up to your pitch because a warm lead is so much easier to land! Whether it be a fashion show or a charity event, state what it is and explain to your sponsor why it is beneficial for . When you first sign a sponsor, make sure to set some goals for the year in terms of how youre promoting them. Make sure you get the details for the decision-maker. stream Write down all important facts, such as the biographies of the racers and the team's success rate. The cover letter, in this context, includes your introduction, the purpose of the sponsorship proposal, the nature or type of the event (for which sponsorship is required), etc. TABLE OF CONTENTS Overview Series Information Companies Involved in Racing Sponsorships . How are you going to justify the cost of what youre offering? Dear Sponsor Man, Can you sponsor me? You need to show up to a potential sponsor with a persuasive, well thought out plan. Do you have a very popular online presence? Are you going to help that business make more sales? Theres hard work involved but the secret is consistency, especially once youre all set up and in the swing of things. Lastly, our auto motor race PPT helps to receive coverage in event related media, like race programs, websites, TV broadcasts, etc. The more relationships you can build in your chosen niche, the more people youll have to approach for sponsorship or introductions. It must be fairly obvious from everything we've discussed so far that retaining a sponsor is a lot easier than gaining one. There are sponsorship opportunities wherever you turn but you need to think outside the box. The most effective thing you can do to minimize out of pocket expense is in choosing a car that is affordable, reliable, and wont blow through consumables. If youd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look here. Ht1_%`1;d`*FpS\@KOr)r+Z{]?>~)7rw):,QuH1>^qnrTb_2|=7}F>bb)E]Oa6;Sy#A'1SN1Ra1a;IKh,e4fr, 6d$arf6*m^ev`VN(rNs1q*c.7!=, :Wv 4ii>t Z3:4x-%XfE$P:5boC )zM6T& *dP>6y|~{oQB91vYmWfG=}E},v%=]Z!P[7m=X\zucFH!F GVZp[.`d.A2jy`!ba3wz8oIXe~mT#eVj_;78*/0yVA:Wk&9/I>SX-^AhhV/"E)?=w WP This will be key in making sure theyre happy throughout the year. How to Find a Sponsor as a Beginner Triathlete. Limit the history to no more than two typed pages. People love to talk about themselves so ask questions and chat about them. This kind of branding will make you more recognisable. Assess whether what you can offer will help them reach their goals in a broad sense. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. Make sure you only provide brief details of everything in the cover letter. Nationally Televised racing is just that. Download. They must know what they are sponsoring so that they can decide whether to accept your proposal. putting on races, come join our race directors Facebook group, When you watch any racing event like Formula One or MotoGP racing event, you see the names, stickers, and banners of different companies or organizations everywhere. Specify the Event. People regularly contact him asking for free parts in exchange for running a couple stickers. This is by far the most useful and engaging type of proposal and the kind the template will help you create. 1. %%EOF Neither Agree Nor Disagree 2.18%. Your sponsors would base their decision on how you're going to help them in exchange for their support. Your true request is that you are asking to be part of the sponsor's sales team. 0000000516 00000 n There are so many businesses with sponsorship programmes. In the same way, youd be working hard on the track and looking for consistency from lap to lap, this applies to your approach to sponsorship for motorsport too. 1110 In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. Organize the proposal in sections. Here are the steps to follow to earn a motorsports sponsorship: Choose a target sponsor company that's affiliated with motorsports or has sponsored motorsports organizations in the past Determine your most worthy assets and put them on a valuation list Work on your sponsorship package and sponsorship proposal Meet with the sponsor to discuss ideas If you are savvy enough to get some sponsor support, and successful enough to earn contingency sponsor prizes, you may be able to cut a significant chunk of your seasons budget. Generic sponsorship proposals have little chance of convincing would-be benefactors. Many people think sponsorship is easy: Sponsorships are not charity. Your job in sponsorship, as the so-called rights holder, is to leverage all sponsorship assets (=things the sponsor may be interested in) in your property (=your race) in the service of the sponsor's commercial objectives. Announcement [Event.Name] (Event.Date) (Event.Location) 68 0 obj <> endobj 0 Why is it better than everyone else's? ezQ7sg>b{a%YfQLQWHOq!>M=k/j d54mdfeW7AFRUz:rMa*/oL9 w4P5 ys"[Su)r}f$srq Your approach should include details of how youll provide value to them. So fo ahead, drop them in the comments section below. Treat your Race Team as a Business. In the industry this is known as "activating" the sponsorship. The experience gained is certainly valuable, but there arent any NASCAR Scouts at club road racing events, and IMSA teams wont be impressed if you finish mid pack of a 5 car field. When writing your sponsorship proposal, you have to tell your sponsor what kind of event you are planning. The Issuu logo, two concentric orange circles with the outer one extending into a right angle at the top leftcorner, with "Issuu" in black . The people who get sponsors often arent the fastest or best drivers, they are the people who can get the most positive attention for the advertiser. This figure represents what a sponsor would cover in an ideal situation, although you will likely need more than one sponsorship to cover the total. This might shift and change over the years, and thats fine, but at its core, its about how you present yourself to your audience and sponsors. In the case of a racing sponsorship proposal, the racing team gets the benefits in monetary terms whereas the sponsor gets the benefits of advertisement, promotion, brand reach and awareness, and customer engagement. Make it very clear why you stand out over other drivers a niche that goes beyond motorsport can really help you here. Sponsorship costs are negotiable and generally a one-time expense. With all this information, it should be easy to write a pitch that really speaks to the business and its goals. Blanket emailing everyone in your local area wont work, so you need to put a little time into researching relevant businesses. This deck can help spark conversations that eventually lead to a sponsorship proposal. Are you posting regularly? Available on your favorite podcast player. Make your direct pitch. 0000001257 00000 n Anheuser-Busch is one of the core NASCAR sponsors, aside from their sponsorship of Stewart-Haas Racing. Sponsorships are not charity. If they have paid for these or similar sponsorship benefits in the past, the ball is on their court to argue why the same terms won't work this year round. Then theres Entry-Pro like Pirelli World Challenge and Indycar sponsored Support Races (Global MX-5) in the middle, and Pro IMSA/Weathertech racing at the top. Sponsorship proposal for Alfie Gendall Racing in 2021. 2. I will put your sticker on my car and get you 1,000 more fans all wanting your stuff, all you have to do is give me some free products. Race Car Sponsorship Proposal Template. Im not saying that lucrative club racing sponsorships are unheard of, but if you ask the random driver with a business name on their car, they typically arent taking a huge check to have the name on their car. There are generally two schools of thought in approaching sponsors: In our opinion, you should be doing the former. Of course, there are bonus points if you can build a loyal, engaged audience but they are other ways to secure sponsors too. Draw your signature, type it, upload its image, or use your mobile device as a signature pad. An initial deposit of ($ amount) must be paid on or before (date). Will they be seen as an innovator in their company if the sponsorship succeeds? By getting your name into the press, your message is spread further than your existing audience. Im going to open this post with a hard Truth: Road Racing Sponsors are NOTHING like what 99% of people think they are. Dont skip this step because it could be the difference between no reply and a career-changing sponsorship deal. *} 2011 Team Racing Sponsorship Proposal Our desire . If you want to prove value to potential sponsors in road racing, you need to get creative Collect evidence throughout the race season testimonials, statistics, etc. Part 2, The 17 BIGGEST mistakes you can make with your brakes on (And off) track, Also something conspicuously absent from club racing, Click HERE To see more posts by No Money Motorsports, How to go RACING 4 Popular paths to earning a competition racing license. The marquee value of your corporation's name affiliated with the Pearson Racing. Race Directors Hub. In return, the racer gives the organization publicity and extras, such as personal appearances. Treat the race car sponsorship proposal as a business transaction. Consider what will be most impressive to the types of sponsors you want to target. One of the biggest mistakes drivers make is getting too lost in their own heads. How invested will they be in the sponsorship's success. Include methods like cheque, e-transfer, PayPal, etc. Once youve got an idea of this, think about the features youll offer to help a business reach its goals. From working with world-class drivers to developing a motor oil specifically for the high-revving speeds and long run times of racing engines, where there is racing, there is Valvoline. Download Its about being a christian role. uC%q.Nbd VMdkydek/ ZU>~r5pf Single sponsor entire race car and enclosed trailer: $5500 * Indicates primary sponsorship. Another element of finding and securing sponsors is building a strong network. Not only are you competing against other racing drivers but also against all other marketing activities. I could not find the sports car of my dreams anywhere. Before you even consider approaching a sponsor, put together a sponsorship . For those of you that have your email pitches down to a tee, and have a little bit of design knowledge, a template might be a little pointless. L@Pk98ky lhhV^r=\qnx1ts[Cs7{X9ZOMz a5DILWZ!G*p *U;g&gze*^Mg R(U(r krdWRLn{Fu? The majority of our racing will be at Western Springs Speedway as this is where New Zealand's best drivers . How will your sponsor assess the sponsorship and whether it has been a success for them? Racing Team Sponsorship Proposal Form sbusolarracing.com Details File Format PDF Size: 915 KB Download 4. Q%(D,qn"Q7lZ|j_u6,qn"Q7lx+h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7lx+h;n"Q7Y}qtnzuI=DcwbT -LK9n6i))(L{`"$M Y=qt`Ql;VXRAM$%mYRM04)R>;mf$O?OSb>/S>eeoX]IPlEz>RY:U( =yY4 U{qG]fbN|5E {Z8f&Zp|^jd}[n In fact, all the hard work of renewing a sponsorship deal is done during the race season when youre carrying out your work. Head Start is our industry podcast, delivering in-depth content on anything cool happening in the But remember, a great proposal is about so much more than an attractive design. Talk to mechanics, auto shops or dealerships. endobj So, this section must clearly answer the sponsors potential question which is What is in it for me? If the potential sponsor is satisfied with the answer to this question, it is highly likely that it will agree to the sponsorship. Include contact information on the introductory letter and proposal. Use your market research data to request a feasible amount. It will be worth it. About Blog Sponsorship Contact Site Map If you are interested in receiving product sponsorship, please mail your resume, including your background, special accomplishments both on and off the track and your racing schedule, along with all contact information (address, phone, email address) to: K1 RaceGear Attn: Sponsor Of course you can. If you are a driver seriously seeking sponsorship, take the time to read some of these so you can come out of the gate strong. You might be operating in a specific niche (see below for more details) or area. It is obvious that every sponsorship is made with the viewpoint of getting benefits in return. Nationally Televised. Tell us about it. Faith Motorsports takes great pride in making sure each sponsor's expectations are greatly exceeded. You might be sending gentle emails before pitching more formally. Without primetime TV coverage, how will people see your sponsors name/product? Easily Editable, Printable, Downloadable. She also has edited and produced online content for those publications. If you check out Crapcan, Club, and even Entry-Pro there generally arent anyone in the stands that arent family, friends, or crew. Expect to promise a specific number of race appearances, shows, online presence, blog posts, etc. startxref You can use this to get an idea of a suitable industry or company. s !1A"3Qa5RSTrt#$2BqUb Take pictures of you, your team and your car. . . How to get more Instagram followers as a racing driver, Flow-state thinking: The secret to shaving off seconds. Thank the letter reader for his or her time and include all of your contact information. The same goes for most forms of Motorsports, whether its Drag Racing, Oval Track, Autocross, etc. Connor Carrell Racing 7757 Cedar Glen Way Middletown Ohio 45042 Tax ID: 85-1748074 CCR Sponsorship Proposal Form Please Remit Payment to: Connor Carrell Racing 7757 Cedar Glen Way More >> 1 Year; $200.00: 3: 210901: Connor Carrell . So when you do get a sponsor on board it pays hugely to invest in keeping them happy. 5 0 obj Race Car Sponsorship Agreement Template. 10+ Automotive Sponsorship Proposal Samples 1. It does not mean that it must include false claims or misleading information. All sponsors are encouraged to attend racing events. You're the solution to their problems pitch yourself that way, rather than presenting your favorite things about yourself and some special award you got hoping they bite. Use a phone line that you are primarily responsible for answering, such as your cell phone, so calls are not missed. From NASCAR, to Club Racing, to go-karting. A sponsorship proposal is an official document that an individual or a business presents to another individual or business, in order to request or seek sponsorship from them. You're already in a slim minority of organizers: you have someone interested enough in your race to want to spend time hearing what you have to say. Leg Daddy Racing Sponsorship Proposal 1. Until recently, this was called the Busch Grand National Series. %&'()*789:EFGHIJUVWXYZcdefghijuvwxyz Our team becomes an extension of the marketing department of our sponsoring corporations or . 6 0 obj Print out the letter and mail it or hand-deliver it to the potential sponsor. Becoming a NASCAR team sponsor is a big step for any company, regardless of size or budget. It will not offset all your costs for an entire weekend, but they can go a long way to lowering your expenses. Feel free to email jess@racingmentor.com. This is how you present yourself as a racing driver and show your value to potential sponsors. We've done it ourselves and know many stories of race directors struggling with it, so we get your pain. Once you have identified suitable organizations to target, you need to find the best person to contact within the organization to discuss your sponsorship proposal. Simple One Page Lease AgreementA Lease Agreement is a contract between a landlord and the . This is the part that actually attracts your potential sponsor. Agree 16.59%. Go to download 1341x1757, Sponsorship Levels Very Sponsorship Proposal Format - Sponsorship Package Template PNG image now. If, on the other hand, this is your first year working with the sponsor, focus on execution and delivery, not on trying to squeeze the most out of your sponsorship. Have a question? In terms of identifying potential sponsors to approach, you should prioritize the following groups of candidates: In many cases, where a sponsor runs an active program for seeking out or inviting sponsorship requests, the sponsor will want to make it easier for you to reach them. 0000054763 00000 n Racing is one of the most expensive sports yet the most beneficial to take part in for both athletes and businessmen. Your personal brand is the thing that your fans will get behind but its also the thing that will show how you stand out over other drivers too. Open the template in our online editing tool. Make sure to stay in touch with your sponsor throughout the season, even when youre not actively working on something for them. [1] 2. The cover letter should also include the reasons why you think this sponsorship will work. Podcast 036: How to Have Fun With Your Content, Podcast 001: The importance of a strong brand, Video How to find a hook to attract sponsors. Essentially, Contingency Sponsors have already agreed to support a racing series. This way both the parties enter into a sponsorship contract or sponsorship agreement. Whenever you create a sponsorship proposal, it must be written in such a way that it attracts the potential sponsor. This basically means compiling as comprehensive a list as possible of all the things you can offer that a sponsor may take an interest in. yFp*BdD6Th|n:MB+FQ2H.7(`GnJU/pL@jgU:5vy:o.1'4;ciII_9'd\H CnIX+h9=veJNIG4J^ aND[PMqd4re3@YqW^>:>@=ApLiR&s[}.Fm dA (TQ~jxl2,* When he would ask them what their plan was to earn him enough business to offset his costs, they were often dumbfounded or would reply, frustrated, that theyll obviously display his stickers! You never know, something. So go the extra mile. Moreover, you will further get an idea about what a racing sponsorship proposal is and how to create one. %PDF-1.4 % Work from the outlines you prepared to include all of the important details. Racers will put out an all-call on their social media pages and ask for small amounts at a time. However, there's a few things you could do to maximize the chances that your sponsorship remains relevant and you stay at the front of your sponsor's sponsorship queue: Getting sponsorship for your event is a daunting task. $ 15K . Team Racing Sponsorship Proposal Our desire . Consider checking out Oval Track racing. A motorsport proposal template wont be for everyone. 0000002058 00000 n This high quality transparent png images is totally free on PNGkit. Thanks, Hopeless Tuner. There is occasional TV coverage, but it isnt major. The term influencer is relatively new, but the concept has been around for advertisers for a long time. Include contact information on the introductory letter and proposal. If you dont know the difference between features and benefits are then a motorsport proposal template might help you out. Create a clear list of features and benefits that you can pick and choose from. Think about those reasons you stand out. It is really pointless trying to go over all the possible variations of a sponsorship negotiation. Podcast 040: How to go Above and Beyond for Sponsors, Podcast 015: Sim Racing as a Sponsorship Tool. I spent some time working for a good friend in his race shop. Sponsorship Benefits A&S Racing offers an exciting opportunity in motorsports sponsorship at a mere fraction of the cost of sponsorship in the major pro racing series like NASCAR, Champ Car or the IRL. Dear Sponsor Man, I e-mailed you yesterday but did not get anything back. Sponsorship announcements throughout race season. 4+ Racing Sponsorship Proposal Samples 1. 1. Racers and sanctioning bodies are using new ways to find sponsorship dollars in 2020. You should advise this on the basis of the information you collected and the potential target audience for the sponsor that helps them to get an expected return on investment (ROI). Do research about the company. Helping race directors share expertise and learn from each other is a big part of what we do. Feel free to drop Racing Mentor a message on social media if you have any questions. One easy - and cheap - way to do that is by giving your sponsor first dibs on next year's sponsorship and other similar benefits that don't impact price directly. . Be consistent post regularly and stay on brand. You need to know this to be able to create a compelling case for why a business should sponsor you. Think about those reasons you stand out. Want to sit next to thousands of screaming fans? Similarly, a racing sponsorship proposal is a document that a racing team presents to some individual or a business to get sponsorship from them. Take notes. If theyre not quite right, ask yourself why. Buy tickets for a NASCAR or F1 race. Find a class thats easy on consumables and where cars are affordable.

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