what happened to viathon bikes

Kev has 43,000 subscribers. WHO WOULD HAVE THOUGHT? Someone in the Walmart family must be a mtb enthusiast as they also fund the Bentonville Arkansas trails which I believe is where their HQ is located. The simple answer is: because it can. The brand is starting with three models: the R1 road bike, the G1 gravel bike, and the M1 29er MTB. Good. Someone shopping for a high end bike is never going to go to Walmart for it. Hyper Bicycle 26" Men's Havoc Mountain Bike, Black 417 Pickup +2 options $248.00 Kent 26 In. Will people buy them? And 2 years ago, the company hired Zach Spinhirne-Martin, a senior buyer at CompetitiveCyclist.com. Not just kooks either. The shifters and RD were DA and that was it. yup. I'll bet. this will fail big time not just a little. Hed been with the online retailer for 10 years. All rights reserved, an opinion column about Viathon's unique formation, Workers at REI Cleveland store vote to join union, Hi-Torque closes Road Bike Action and Electric Bike Action magazines, Top Executives Tackling Biggest Bike Industry Challenges at the 2023 Bicycle Leadership Conference, Suplest shoes now available in North America through Blacksmith Cycle, NY City Council passes lithium-ion battery safety package. It does all those things a really good racing bike should do. Very glad for your fair judgement and perspective. But the bikes are neither crap nor cheap. Pinterest. And while the bikes may be sold on Walmarts website at some point, theres no mention ofselling in stores, which would put the bikes in front of a broader audience. Viathon Bicycles made waves at its launch earlier this year as a premium bike brand incubated under an unlikely source. It'll take ONE major company (looking at you. Thats a call youll have to make. At least 30-50% of surfers at my local breaks are on $200 Wavesorms and other "foamies" from Costco and the like. Well, so much for that. They are currently in a process of rebranding it because they realized it's forever associated in people's minds with entry level or even below entry-level (BSO) bikes. If you're making more of something, you can afford to invest in tooling and equipment and processes to make it cheaper. I built the brand without them knowing about it at all, reveals Spinhirne-Martin. What is this, a bicycle for ants?? He proposed a private-label project, and hes bringing it to fruition. Viathon G.1 GRX 600 gravel bike review: Carbon at alloy pricing - CyclingTips. Walmart launches upscale Viathon road, gravel and mountain bike brand Bike shops could benefit from more riders on more bikes. Two many folks here getting a bit specific. Maybe. By building via consultants and going straight to the consumer without any immediate plans to be available in Walmart stores enabled Spinhirne-Martin to get the brand up and running quickly. Its one of the biggest online merchants in the world, No. I'd be interested in something like this (depending on where I lived) but it would likely be a third or more mountain bike for me and that seems unlikely. People talking about this being good for "the industry" have no idea what they're talking about. Our Fezzari Bicycle experts are here to help you find the perfect bike. Both are well-qualified bike industry veterans, but its not a riveting founder story like, for instance, that ofAllied. But once you lend them a bike and let them tear it up, they are all-in, 99% of the time pending an injury. Um that copper color scheme on the pre-order bikes is also quite loveleh. It was a carbon fiber frame, and it had DA, but on close inspection it was only DA only where the DA logo was prominent. Viathon is a standalone direct-to-consumer brand that, by rights, shouldnt exist. Like Remot, Viathon debuts with three offerings: one frame each in road, gravel, and mountain, with three levels of build kit. And does it matter, because the nut is now unusable? Probably trying to compete with REI. But Walmart. Hopefully the forks won't be on backwards. Press question mark to learn the rest of the keyboard shortcuts, http://www.walmart.com/cp/viathon-bikes/8471299, https://www.viathonbicycles.com/products/road-bike-r1-105. @I wonder how many ZX-6rs are produced and sold. Viathon M.1 GX Eagle Mountain Bike Review | Super light weight hardtail Atomik/Berd Ultimate Gravel Wheels: At The Finish, The Riding Gravel Pedal Round-Up: Time Pedals Wrap-Up, Showers Pass Hi-Line SS Shirt and Cross Country Shorts: Quick Review, Cannondale Topstone Carbon Force eTap AXS: Getting Rolling, Episode #64 Waffle, GORE, Touareg, Hunt Wheels & More, WTB SG2 Gravel Tires: Resolute Checkpoint , Bontrager Circuit WaveCel Helmet: Quick Review, Gravel Grinder News: Shimano Introduces CUES New Mid-Level Group. Read Review. Bikes are getting more expensive because more expensive bikes and bike parts are selling better than cheaper bikes and bike parts. The bike thats getting the most attention is Viathons new hardtail mountain bike, though Walmart is also launching with road and gravel options. 3 for online traffic after Google and Amazon. On the Streets: Viathon G.1 - Road Bike Action Im guessing thatwithout the connection to the largest retailer in the world, Viathon wouldnt be getting nearly this level of attention. Bike MSRP vs. what people actually pay is a whole nother conversation. As we continue to build out the platform, we welcome other brands, said Spinhirne-Martin. They also have their own brands, among which there's their B-Twin brand of bikes and bike accessories brand. Managing editor Dean Yobbi told the story in BRAIN's May dead-trees issue and online as well. what happened to viathon bikes Byjunho 3, 2022 At Viathon, we believe that great bikes make riding more fun. The rolex is just a bunch of metal gears and springs where the casio has a better computer in it than what got us to the moon! A fine example might be the PRO Discover Carbon Seat Post which we reviewed, but there are others that would do the job well also. MTB, Black 648 3+ day shipping Best seller $91.14 16" Marvel Spider-Man Bike for Boys' by Huffy 435 The tire clearances are a bit on the restrictive side as well. Shop all Genesis Bikes with sizes ranging from 18" to 700c, in kids and adults sizes. Waiting for Whole Foods to offer MTBs. Walmarts top-of-the-line M.1 hardtail mountain bike has 120mm travel with RockShox components, Stans wheels, Level Ultimate brakes, and Continental tires. The load is transmitted through four large bearings and a large 19mm chunk of steel. No dropper on the GX spec? Pleased to see this. And yes, while the argument of "buy used" is a good one, most newbies simply don't know where to look, don't know what to look for, and are overwhelmed by the whole used buying experience that they just throw in the towel and go back to the sport they are familiar with. Second, the designers chose to mount a dropper seatpost as standard equipment on the M.1. Be here, Virtually. Since the news was announced last week, fans have been coming out and saying that this is what theyve been waiting for. Brand manager Zack Spinhirne-Martin doesnt see it that way. Wal-Mart shoppers are not going to spend 3-5 k for a bike! In fact, the only example I can think of where a large outside brand has achieved even modest success is Dorel Industries, with its serial purchases of Pacific, Cannondale, Schwinn, GT and related brands. An s-works bike off the floor performs at a pro level. We highly recommend retaining the original shipping box & protective packaging for future use. cycling, Press J to jump to the feed. Shop our Buy Direct collection for a new ride they'll love! We tested ways to dial out that feeling, like installing a ShockStop stem, and even to the point of using ridiculously low tire pressures, but as is, this bike is on the harsh side. Sold exclusively through Wiggle and Chain Reaction Cycles. Needs another $ 1,000 price drop still. In stock bikes | CANYON US Its not the products: a three-frame range of MTBs, and gravel and road bikes. Press question mark to learn the rest of the keyboard shortcuts I can build proof of concept and then push over time into stores.. It seems like it would be a good exploring bike for when you'd likely be riding lots of dirt roads as well as singletrack. Or is the front-end harshness that pronounced? If successful, Viathon can be rolled out widely, claimed Spinhirne-Martin. $2000 is still steep for an entry level hardtail, especially without at 27.5+ option. bicycling But Ive never seen the numbers. There hasn't been a new supersport motorcycle design from ANYONE in like over a decade. Equipped with a SRAM XO1 Eagle drivetrain that shifts seamlessly, Stans 29 carbon wheels, and an FSA K-force carbon handlebar, this thing was designed to climb. The issue with Walmart isn't how the founders choose to spend their billions, but the effect that Walmart has on local economies. And I suspect Viathon isnt relying on a deep tech story to market its bikes for a simple reason: the frames dont seem to offer clear innovation in design or materials. The bike arrives 98 percent pre-assembled the customer has to tighten on pedals, install the front wheel, and attach the front face plate over the handlebar. If we stopped inventing new shit the whole circus might just collapse in on itself overnight. "With Walmart's reach, we will create an awareness of the brand.". The XX1 bike is around 21.5 pounds for a size M. The weight is competitive with other hardtail cross-country bikes in the same price range, and the price isnt wildly low. There are many many people for whom Wmart is their entire mass produced goods consumption experience. Manufacturing costs vary inversely with manufacturing rate. He designed Turner and Cube bikes, the first Pivots, and Diamondbacks for 5 years. Point being it comes with a lot more and substantially more development. He doesnt have a marketing team: he outsources that to Idaho-based Cranktank, the PR and marketing outfit led by Adrian Montgomery, ex of Scott, and Scott Montgomery, ex of both Cannondale and Scott and who is also the current president of Reynolds Cycling. Lightweight carbon frames: Viathon bikes, including the Dura-Ace road bike, Ultegra model, R.1, and G.1 bikes, are crafted with durable, lightweight carbon frames to give you an edge over riders with heavier XC and mountain bikes. The tires were Schwalbe Lugano which sell around $10 each. Unlike, say, the car industry, its relatively cheap to launch into the world of making bicycles, even bespoke framed ones. Complete builds start at $2,300, and top out at $3,500 for the gravel models and around $6,000 for the road and mountain bikes. Viathon, like Bonobos, goes against the fundamental tenets on which Walmart was built. Walmart buying Rapha would be the latter. My surfing friends friends and others who are "action sports oriented" are super hesitant to bike at first due to the cost of entry, fear of injury, etc. A First Look at Viathon, Walmart's new Mountain Bike The Bike Forum. Viathon is run as a digitally native vertical brand, a phrase coined by Andy Dunn, founder of US menswear brand Bonobos. Ive already gotten questions for people internationally. Although I 100% agree, I'm sure your comment will be downed by most here. Just go to Bentonville, ride those trails, a lot of which is paid for w/ money from Wam-Lart, and I think you suddenly like the idea of their bikes a lot more. Could be interesting. Absurd that things with engines are cheaper than pedal bikes. GearJunkie Copyright 2013 2023. We don't need a review. In effect, the brand is a sortie into a high-end scene, allowing Walmart to test the waters of a rarefied market. In effect, Viathon is a pop-up bike brand, and just as quickly as it has appeared it could just as easily disappear again, no skin off Walmarts very large nose. In 2017, Bonobos was sold to, you guessed it, Walmart.Walmart wanted Bonobos because it was a favourite of high-income urban millennials. You do not get the benefit of having a face-to-face resource for things like minor adjustments, tune-ups, or advice, as you would in a bike shop experience, but maybe that doesnt matter to some of you? In 2017, Bonobos was sold to, you guessed it, Walmart. I read an article that estimates the bikes the top pro supercross riders use would cost somewhere in the range 100k-200k. All Viathon bikes come with a 2-year warranty. Its not a bad platform though, and for the right situations, it would serve the rider spectacularly well. Dont squint at the pix. The crankset was square taper FSA even though Sora was already using HT2 by this time. I just pay the numbers. I wanted to make bikes that I would want to ride, says Spinhirne-Martin. Walmart's pop-up bike brand Viathon turns heads - BikeBiz It Seems Walmart Accidentally Created a Race-Worthy, XC Mountain Bike Bike is not returnable if damaged or not fit for continued use (Please see Warranty and Crash Replacement policy) ", i wouldnt buy the mountain bike but their gravel offering is interesting for sure at 3k. Never blame a person, blame a tool, people are never to blame only the tools they choose to use. what happened to viathon bikes Spinhirne-Martin says Walmart is launching with the hardtail to fill in holes in what they already offer on the Walmart.com marketplace. Good question, Dan, and one we'll come back to in just a minute. However, 29 wheels will make your bike react slower to obstacles you may encounter. Yeah I'm in Australia and I know this, along with they do a bit for some mtb community's and trails. And just like any other reality, outsiders ignore ours at their peril. Hopefully they turn over some % of these bikes into more trail advocacy. what happened to viathon bikes - malaikamediatv.com My point is, the greater MTB industry is set to explode, but the issue of entry level cost is still a major concern for people who simply are not willing to dish out >$1000 for a bike, and unfortunately, for anything less than that, you are crippled with lousy geometry, fall-apart components, and a not-so-fun early experience. Unfortunately, your shopping bag is empty. That's a lot to love. 207 I followed with an opinion column about Viathon's unique formation, business model and value proposition. Quan was with Cervelo from 2004 to 2008. We were not paid, nor bribed for this review. Y'all talk a big game about wanting more low-priced options but no one is out there actually buying them - I do P&A analysis for a bike distributors, I would know. Viathon made a big splash when it announced its presence to the bicycle world back in April, leveraging the cost-efficiency muscle of its parent company, Walmart, into a line of carbon bikes that . The mountain bike is the perfect companion to discover new things off the beaten track. Years ago a friend of mine bought a carbon fiber Dura Ace bike. Turner Tech The Club will ride Viathon's newly released carbon G.1 gravel bike and send a group of five Elite riders to key events like the Belgian Waffle Ride and Dirty Kanza, two of the most challenging gravel races in the world. We could ship anywhere but Im concerned about customer service, because I dont have distributor partners globally. viAtHOntM is a systemic product. the forks face the right way. c'mon. I would love to see good reviews on them, but KevCentral's just don't cut it for me for actual riding. VIATHON SPONSORS CAFFEINE AND WATTS, RUDY PROJECT LAUNCHES - CrankTank Their investments are totally separate from Walmart even though Steuart is on the main Walmart board.. best army base in germany is dr abraham wagner married is dr abraham wagner married refresh results with search filters open search menu. Viathonbicycles.com has more info. When you're at this level, you may as well just buy direct from manufacturer through Aliexpress, They need to build a 130/140 travel trail bike for 2k with GX eagle then I am in lol. Compare that to a top end World Cup dh bike at around 10-15k. I'd love to buy a rigid carbon 29er single speed for about $1300 Viathon. By July, barely 90 days from its glitzy premiere, Viathon had announced via direct mail and on its website that it was dropping prices on all models by as much as $1,000 per bike, to as low as $1,998. Wal-Mart Launches Viathon, a New Direct-to-Consumer Bike Company Likewise, this doesn't mean that the UK will see high-end road and MTB bikes retailed from Walmart-owned Asda (not least because Walmart is off-loading Asda in a deal with Sainsbury's if the CMA allows it "Of course, there was some backlash with the Walmart connection,'' said Mark Jordan, whose CrankTank marketing group staged the Viathon launch and was quoted in Yobbi's original article. Viathon says it wants to bridge Walmarts current low-price offerings to the bike-enthusiastbusiness. Right now, Viathon sits on the value end of the spectrum, alongside other house brands like Scattante or the now-closed Foundry: perfectly fine, but not particularly compelling. The impetus for the brand was therefore personal, not corporate. 1. Walmart Launches High-End 'Viathon' Bike Brand - Pinkbike. So this is competing against the Ibis DV9? But the move that really set the cat among the industry pigeons was the Viathon sales strategy, which at least strongly hinted at distribution via Walmart.com. At The Finish: So, what we have here is an interesting sales model and a fine bike for those who crave the ultimate in efficiency that carbon fiber can bring to the table. The history of the bicycle business is, in one sense, a history of powerful outsiders coming in to teach us dumb yokels how things are done in the Big Leagues. GravelNut April 10, 2019, . Or did you have its sale / closeout pricing in mind ($1,599)? The bike uses a very rigid pivot/BB comprised of two MID-BB's inside one another. Walmart is the largest retailer for bikes in America by a good margin. Walmart is also the largest grocer in America and possibly the world. . Walmart's return policy is insane and the employees there generally DGAF. Viathon R.1 Red eTap AXS review: Great performance, but with Walmart As mentioned, this is the lowest-cost complete bike in Viathon's G.1 range, but that doesn't mean the parts are low-cost. Viathon Launches New Direct-to-Consumer G1 Carbon Gravel Bike But don't count the traditional players out yet, on either the supply or retail ends of the supply chain. Viathon calls the full carbon frame optimized for light weight & efficient pedaling, claiming a frame weight of 870g a size 54 with all hardware. Its exploding right now because people are afraid of riding in traffic. It appears the newswas first mentioned in a Pinkbike story. (if they care about value, they'll go YT or Canyon, etc.). Hey Waltins: quit coming to aspen and stay in facking arkansas. You can buy the same frames on aliexpress for under $300, or if you're more risk-adverse you can buy them through this guy: Perhaps we'll see a revolution that surfing seems to be having. Meanwhile, the Waltons have put Millions? REI bikes are made by the largest manufacturer in the industry, Giant. The M1 carbon hardtail, with a SRAM GX Ealge driveterain comes in at a bargain price of $2,200, with the top-level SRAM AXS electronic drivetrain equipped model hitting $6,500. This move isn't all too surprising. So they're definitely taking a loss on these.. Not that Viathon is going mass-market anytime soon. The parts kits feature quality components from premium suppliers like Fizik, Hed, and Zipp, and the pricing is competitive with a number of brands. Brilliant, someone commenting who clearly has no idea how much it costs to actually make a bike. It turns out that Walmart bike buyers, as much as theyre dismissed or even ridiculed, include some passionate fans. Question: When Will Viathon Bikes Go On Sale - BikeHike By signing up for email newsletters, you agree to GearJunkie's, Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to email a link to a friend (Opens in new window). Except none of that happened. If These guys could take a similar (or slightly better) spec and cut $200 off of it, and I'd bet it'd be a huge seller. And the bikes look good! One could even go as far as to install Redshifts own ShockStop Seat Post for the ultimate smoothness out back. Create an account to follow your favorite communities and start taking part in conversations. The website has no we-can-offer-keenest-prices-because-were-Walmart spiel. Spinhirne-Martin doesnt need to fret about shipping: he outsources that to industry veteran Richard Wittenberg of Lucidity-Podium Marketing, who has been involved with in-house logistics for brands such as Ridley, Cannondale and Factor. can i return it after thrashing it for a season? Writing in 2016, Dunn wrote: Digitally native vertical brands (DNVBs) are maniacally focused on the customer experience and they interact, transact, and story-tell to consumers primarily on the web., Dunn added: The DNVB is born on the internet. Yea 10k is a lot for a bike, but its also top tier in the Mtb world. If the demand for an entry level bike is there, then they can produce enough units to make it financially viable. Viathon Bikes launched to surprise, confusion and intrigue back in April, offering high-end carbon XC hardtails despite links to Walmart. That wont set it apart in a highly competitive market or bring high-end tech to a new market of people. The bikes look fine. So, that limits demand. bicycles tony dokoupil ex wife the bachelorette. For anyone familiar with the beer industry, this is like Anheuser-Busch creating Shocktop, not Anheuser-Busch buying Goose Island or Elysian. Crickets. what happened to viathon bikes Although from a bike industry perspective, the geometry is a few years outdated even for a hardtail. A torque wrench is included to help the customer tighten screws appropriately. Buyers have 60 days from purchase to return the bike, and it can be new or used. Things have moved on. Review: Viathon R.1 Road Bike - VeloNews.com The impetus for the brand was therefore personal, not corporate. The Viathon M.1 GX Eagle Carbon Mountain Bike is a mountain bike with a versatile design for better performance anywhere on the trails. But when people saw these bikes here, it was like, 'Hey, these are real bikes! Viathon is for riders who appreciate uncontrived quality, demand craftsmanship but recognize value, who pedal for health yet savor the ride. Thanks to a dropped chainstay design, the G1 clearance for 700c x 40mm or 650b x 2.1" tires and a maximum chainring size of 50t, according to the viathonbicycles.com website, while walmart.com boasts 700c clearance up . ! 439mm size large w/ no XLactually dont care, but love an opportunity for a Zoolander quote!! Dave Rome Apr 2020. So far, Viathon isnt saying much about what makes its bikes different, nor is it telling much of a brand story. Walmart.com brings on bike brand called Viathon that is - reddit Moosejaw now sells cycling gear on their website and has a retail bike shop in Birmingham, MI. Bikes. Then theres the idiots who think they can get 1500 for their POS 1988 cr125. Compare prices, components, suspension, reviews, images and more on current and past MTB's. You can even share reviews, comments and questions on mountain bikes. https://bikepacking.com/routes/arkansas-high-country-route-northwest-loop/. No normal business can compete with their strategy. Huh, no one wanted to buy a $6k hardtail that has no track record? And the company currently sells more bicycles in the United States than any other retailer. Matt Macduff's prototype Altruiste is the slopestyle bike of your Katie Compton. Mount a water bottle to the frame and stay hydrated for harder riding. Sign up to receive GearJunkie content direct to your inbox. Walmart takes their terrible gun selection out then adds this ballbuster. It's why car companies like BMW don't come out with a new 3-series every year, but more like every 7. Now, if Viathon frames were suddenly produced in the USA my American hands, with progressive geometry and class leading weights, that might be a different story - but a Taiwanese sourced frame that is pretty much identical to a Hong Fu or Workswell or whatever isn't really a selling point, especially when it costs a few grand. February edition of BikeBiz magazine now available, Pros perspective: Olly Wilkins on DMRs new ODub Bars, MTB clothing brand Dharco aims to expand in Europe, The top five jobs in the bike trade this week 3rd March, German custom bike brand Velo De Ville to launch in UK at The Cycle Show 2023, Ribble Cycles launches new collective of riders, Squire releases its first range of wearable cycle locks, SRAM releases new Force AXS groupset, developed for WorldTour pros. I will also say again that for the extra money, a RedShift ShockStop stem cures that front end issue. Twitter. Lots of things coming from different directions can sometimes become out of whack enough to cause a problem. At first it was seemingly impressive for $2500. And Kawasaki employs a lot more people in R and D and production than a typical bike company, thats my guess. what happened to viathon bikes. 0. khao lak, thailand tsunami 2004. Thats a fine goal, but lets not kid ourselves: $2,300 is both a lot of money and also not appreciably cheaper than the pricing offered by a number of other brands.

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